Grace Kite and Andy Nethercott
Opinion
03 September 2023
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A combination of brand building and performance marketing is the best approach, but putting this strategy into action is not always straightforward, especially for businesses established online. Magic Numbers’ Grace Kite and Andy Nethercott explain not only when to focus on brand marketing, but how to sell the investment to internal stakeholders.
About Grace Kite and Andy Nethercott
Grace Kite is Founder and Economist at Magic Numbers and Andy Nethercott is Principal Economist at Magic Numbers.